This might not be for you, but most of us in sales need help knowing what to say and when. Take a look at this two-minute clip of Phil M. Jones from the 2019 Digital Wrap Conference.

This exercise demonstrates how the right words can change how we think. At DWC19, Phil revealed some of the magic words that motivate people – the people you want to buy your products and services – to take action. 

Our highly recommended holiday reading is Phil M. Jones’s book, Exactly What to Say: The Magic Words for Influence and Impact. In it, Phil shares 21 magic phrases and when to use them.

I purchased the audiobook shortly after DWC19. I listened to the 1 hour 15 minute recording once, then immediately replayed it because I wanted to absorb every idea. Anna McMahon, who leads ServiceTrade’s inside sales, is running contests in her team for the best use of Phil’s magic phrases. They’re tools that work and Phil shares them in ways that make sense.

If you heard Phil’s DWC19 presentation, let us know in the comments which magic phrases have stayed with you and which ones you’ve started using.